Empowed Consumerism; simply known as Aim Global Celebrates Its 14th Anniversary Virtually, Gains Over 3 Million Engagements, 1.7 Million Views
AIM Global prides itself for being a reputable company in the industry with a solid base of independent distributors spread across the globe. Traditionally, it holds big events such as Rallies for the Anniversary and Recognition of distributors and other awarding events in big venues to accommodate thousands of its distributors.
In fact, over the last five years, AIM Global has consistently celebrated its Anniversary Rally in the world’s biggest indoor arena — The Philippine Arena. The events have always been packed with over 50,000 excited distributors, guests, and international delegates from 60 countries.
AIM Global celebrates its anniversary in May of each year — but this year is different. As the world was gripped with the Covid-19 pandemic, there was a dramatic change in the way businesses were conducted – including the MLM/Direct Sales Industry. With governments scrambling to contain the spread of the virus, there were several safety measures that the world needed to adapt to- including social distancing and the prohibition of gatherings.
Thus, this new normal resulted in empty streets and malls, closed restaurants, seminar rooms and event venues, which directly affected MLM/Direct Sales companies in conducting their business presentations and company events. The daunting challenge then for every MLM/Direct Sales company was how to adapt to this new condition and how to provide business continuity plans and strategies for its distributors amidst the pandemic, including sales rallies.
VP for Business Development Mr. Jurgen Gonzales said,
“AIM Global’s strategy is simple- be adaptable and resilient in these trying times.” He added that “since almost every distributor in the industry shifted to online, digital and social media marketing, the company has started developing a plan since the last week of May to push through with the celebration of its 14th anniversary. This time, it would be a virtual event — the first in the company’s unique history where it harnessed the power of technology and maximized the use of social media as its platform”
The team involved started in planning and meeting up to get the pieces together. Faced with so many limitations from event venues, technological limitations, to limited manpower because of social distancing, the team was up for the big challenge to successfully execute an unparalleled event on a global magnitude. Bearing in mind that it will also be the first company in the industry to celebrate its anniversary virtually through Facebook live streaming, AIM Global is set to create yet again another milestone.
This year’s theme is INDOMITABLE SPIRIT- to represent the formidable character of AIM Global’s distributors and to also show the kind of spirit one must possess in the middle of the crisis. After just a few weeks of preparation, planning, and campaign, the big day finally came on June 28, 2020 at 3:30pm, Philippine Time (GMT+8). The virtual event was viewed in more than 50 countries where AIM Global distributors are actively present, and the results are astonishing!
Setting yet Another Milestone
More than 1.7 million comments, 1.1 million views, 98,100 shares, 70,400 reactions and over 3.7 million organic Facebook engagements for one LIVE VIDEO CONTENT in 5 hours! This may well be another Guinness World Record if the current “record for the number of comments on a single Facebook item is 1,001,552. It is almost double the previous record and was set over the course of three months.”- as quoted from a Google search article.